As far as I know, it is common knowledge in the States that the latest fashions and clothing styles come from London or Paris. This belief was further enforced the first time I stepped onto campus and saw everyone dressed up in classy blazers and sassy scarves, which is a huge contrast to the signature “sweatpants-North Face-hair in a top knot” look that is characteristic of American universities. I felt like I had to up my game in order to not stand out like a sore thumb. However, there is one thing that seems to stand in complete contrast to this highly-developed, nation-wide fashion sense. I am confused by the popularity of Hollister.
Now for my British readers, this may will come as a shock to you, but my American friends will understand: last time anyone my age wore Hollister was probably when they were 16. We may have certain items of clothing that are still wearable and hanging around, but I guarantee nine out of ten people in America have not shopped there past high school.
Initially, I thought it might be one of those instances of styles coming back. Take for example the 80s, and how leggings and big sweaters are popular these days. That would mean that Hollister would have already had a streak of popularity in the UK, then made a come-back in recent years. Wikipedia, however, says otherwise. The first Hollister in the UK opened in 2008 in London, then spreading outside of London starting in 2009.
So just as its popularity among my generation was declining in the States, it was being introduced for the first time across the pond.
The other day I was in Topshop and I saw skorts. Now these are harder to track down so I don’t know if they’ve been popular here before (like they were in the U.S. in the 90s), but if not, they are getting American style over a decade late. Don’t get me wrong, I am not bashing their fashion sense here–just pointing out that the USA holds a few trump cards as well.
In any case, I should not have donated all those clothes to Goodwill.
Is it a skirt? Is it shorts? This was the best thing ever as a kid…and mine was definitely denim.